Live broadcast on TikTok is an opportunity to communicate with followers, answer their questions, remind them about yourself, and receive donations. So far, this is the only official way to monetise your TikTok content.
Let’s talk about how to prepare for live broadcasts, how to launch them and stream on TikTok.
Going Live on TikTok: Preparation Steps
First off, you need to decide what you want to talk about. Then choose the format; whether it’d be a lecture, presentation, Q&A, live broadcast from an event, or just a friendly chat with your followers.
At this stage, you should already have a good idea of your target audience - their age, interests, and other stuff.
Also, take into account the whole idea of TikTok in the first place - people come here to have fun, so long lectures on serious topics might not be on point. A lot depends on the content of your account. If you’re a doctor, your followers will expect a live talk on medical topics, not dancing.
Next, you need to pick a suitable day and hour for your live broadcast and think over the structure of the stream.
Once you decide on the topic and structure, think through how you’ll look during the live stream: your image and background. Set up lights so that your viewers could see you well and check the quality of your Internet connection.
When everything is set up, you can get straight to the action.
How To Start TikTok Live Broadcast
Before we head over to the main part, you should know that when a live broadcast starts, TikTok sends out notifications to your followers. Some broadcasts can be found on the For You page and the Discover tab, so you need to be prepared in advance for your broadcast.
Yet, even if TikTok notifies your audience that you are going live, you should still notify them as well beforehand: make a short video to announce your stream and invite everyone to join. You should also post it on your other social media platforms.
Live Broadcast on TikTok Step by Step
The online broadcast function is available to those users who managed to gain over 1,000 followers and are at least 16 years of age.
It turns on automatically when the required followers’ count is reached. If someone unfollows you, and there are less than a thousand subscribers, the function disappears.
If you’re 18 years old or older, you can also earn gift points while going live.
- To start a live broadcast on TikTok, click on the add video button (plus icon)
By default, the regular shooting mode opens, but if you already have 1,000 subscribers or more, then Live will appear on the right.
2. Swipe to Live in the navigation, pick an image, and write a title for your stream.
3. Press Go Live to start your stream. Easy as that!
After that, the broadcast will begin, and your followers will receive a notification
Once you’re live, you can tap the three dots to change a variety of settings. You can flip the camera, add effects, filter comments, and even add moderators (up to 20).
The Bottom Line
The advantage of live broadcasts on TikTok, unlike Instagram, is that the platform promotes the broadcasts of interesting creators and recommends their streams.
That is, you can not only chat with your followers but also get new ones! Also, during live broadcasts, you can receive donations, which can then be withdrawn into real money, just like on YouTube.
Since TikTok does not yet have a common monetisation structure, as in YouTube, live streams remain the only way to make money on TikTok.